The house
Atelier Vale is a fashion house in the Bay. We cut for work, weekend, and the hour between — and we keep a machine in the back for when a seam pops.
Ten categories, twenty-eight house pieces. Knits from Portuguese loopback, denim from Japanese mills, merino from Scotland, leather that is meant to mark. We do not invent a second price list for display currencies. Checkout is in USD, signed-in only.
Sizes are graded on the block they belong to — Curve is not a scaled-up sample. Kids use the same mills with tougher knees. If a hem kicks when you walk, we recut it.
Five rooms: Broadway, Valencia, Pennsylvania, Emeryville, and Alameda. Hours 10:00am–8:00pm, seven days. Phone (415) 555-0194 if you want a piece held. Online orders over $100 ship free; two-day express is a house promise on orders over $200.
First order: VALE10 for ten percent off, minimum $50. One coupon at a time. We recompute prices on the server. We do not invent stock.
We start with a live fit, not a scaled sketch. Shoulders sit. Rises are measured sitting down. If a hem kicks when you walk, we recut it.
Mills we can name: loopback from Portugal, denim from Japan, merino from Scotland. We pick weight you can feel in the hand, not a marketing GSM.
1260 Broadway, San Francisco, CA
1501 Valencia St, San Francisco, CA
3122 Pennsylvania Ave
1034 36th St, Emeryville, CA
1433 High St, Alameda, CA
